Building a Website for Your Small Business
Imagine your small business website as a first impression for your future clients. Is it user-friendly, and is it clear in conveying your business’ products and services? Otherwise, visitors may become uninterested and leave your site, which does not expand your repeat customer base.
Be Clear about Your Business and Why It’s There
Because you have but a few seconds to engage people and keep them on your site, your value proposition and intent should be crystal clear the moment they hit your homepage. Fantastic visual design, animation, and gorgeous photos can all enhance a website’s appearance, but it’s also important to take your business message into account.
Create a User-friendly Website
If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you need both information architects and technical developers at the core of the creative development process. They won’t be there to just contribute conceptual ideas, but also to help you create a positive user experience.
Never Underestimate the Power of SEO
If your site is not optimized for the search engines, you’re practically shutting off all possibility for organic traffic or unforeseen encounters with your business. Allowing your idea to ultimately steer the technology solution is a good start, but it’s important to make it work with Google and the other search engines. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.
Give Your Brand Life
Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these make for poor user experience. And that’s a huge problem, as your site plays a pivotal role in your branding. To create the best branding experience, just be yourself Talk to your customers real-time, and allow them reach each other by way of your brand.
Approximately 5 percent of traffic to business websites currently comes via cell phones, and in the following year, this number is predicted to rise considerably, with more smart phones seen to join the market and carriers endlessly boosting the capacity of cellular wireless standards. Hence, your website should be made not just for PCs, but for smart phones and basic phones too.
Use Analytics to Monitor Your Progress
You have to monitor your online progress to make sure that it is in step with your company goals. If your budget is limited, just use the free Google analytics package. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Luckily, you’ll be able to observe trends in a short time.
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